Coattail Effect: How To Use It Ethically And Effectively — Key Highlights
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The coattail effect is a phenomenon whereby a political candidate or leaders popularity leads to improved vote totals for fellow party candidates further down the ballot.
A coattail refers to a part of the coat extending below the waist that provides extra coverage.
The coattail effect is a form of bandwagoning, in which voters support a candidate or measure because they believe it is the winning side.
A coattail effect occurs when a less popular candidate or measure benefits from the popularity of a more popular candidate or measure on the same ballot.
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